Need an edge - Performance is the new SEO.
Why do I need managed hosting at all?
Because It Matters
Whether your business is growing or just starting - your website requires specific resources to work at an optimized level. But can you get away with a sub-par hosting platform?
Performance has been deemed by major search engines as a critical metric. This could be the difference between a successful web presence and a complete failure. Let FullSail Systems help you with the technical foundation to keep you ahead of competition and dedicate your precious resources on your business endeavor.
Why do I need managed hosting all?
Because It Matters
Whether your business is growing or just starting - your website requires specific resources to work at an optimized level. But can you get away with a sub-par hosting platform?
Performance has been deemed by major search engines as a critical metric. This could be the difference between a successful web presence and a complete failure. Let FullSail Systems help you with the technical foundation to keep you ahead of competition and dedicate your precious resources on your business endeavor.
Performance & Independence
Performance is getting more and more important – not only for your customer experience but also for your business to get top listed. Especially in the increasing online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit results finally into a sale action.
A research done by Double-click by Google found out that 1
53% of mobile site visits where stopped if a page took longer than 3 seconds to load.
Major search engines state that performance is a critical metric influencing the page ranking2
Expertise & Security
Since cyber attacks are growing daily it is important to create a secure website. Website security, in general, is becoming key for your success or the lack thereof.
In 2016 Cybersecurity Ventures predicted that cybercrime will cost the world $6 trillion annually by 2021, 2
which is double the amount of 2015 of $3 trillion.
Just imagine the loss of reputation and loss of revenue when your site is hacked? And there is so much to consider in this aspect. FullSail Systems has aligned itself with industry leading partners, such as CloudFlare, for strong cyber security. Let FullSail Systems handle this for you - and you don’t need to take care about DDoS, SQL injection attacks, cross-site scripting, and cross-site forgery requests.
We are taking care that the server resources are up-to-date and monitor your servers real-time 24/7.
Automation & Backup
With FullSail Systems hosted services we are able to automate technical tasks doing the "busy-work”. This enables you to focus on improving your online business.
These tasks range from automated backups to sitemap creation and directory submits. These scripts save you time and money. Imagine the site maps automatically updated when you change the structure of your web presence and also let search engines quickly know about it.
Think of automated code analytics which report performance optimization information. Our server-side statistics deliver you business critical information going far beyond the usual suspects, helping you on SEO or identifying potential flaws in your customer journey.
If we don’t have it already by default, we have (in our account management tool) automated script launcher that supports one-click installation of additional add-ons/ server applications.
Last but not least: In the unlikely case that you need to implement a backup: No problem with our industry-leading backup strategy. You are are able to restore your web presence anytime – since we do backups on several levels and also on separate physical servers spread over the world. That is a crucial support for your business contingency.
Profitability & Productivity
Good performance is making you more profit.
When “AutoAnything” reduced page load time by half, 3
they saw a boost of 12-13% in sales.
All our hosting plans fully support the performance goal. Let FullSail Systems take care about the server management and keep your operating costs at an acceptable level since you don’t need to hire database admins, system admins, and other staff to manage your servers. Save your money and invest the savings in your customer relations. Same with support: We provide you with the support you need to succeed with your web presence.
Sources
1 https://developers.google.com/web/fundamentals/performance/why-performance-matters/
2 https://cybersecurityventures.com/hackerpocalypse-cybercrime-report-2016/
3 https://www.digitalcommerce360.com/2010/08/19/web-accelerator-revs-conversion-and-sales-autoanything/
Let the experts at Fullsailsystems.com deliver you the high-performance you need to succeed.
High-Performance Hosting is right around the corner!
Instead of spending time and money trying to manage it yourself, focus on what really matters:
Delivering the user experience you have planned for.
Don't settle for guessing or hoping your site is running at its full potential.
Depend on the experts at Fullsail Systems.
Performance and it's affect on your web presence
Speed & Performance
Do seconds really matter in your load time?
Speed from a performance matric is important to search engines and reduces loading time over slower than optimal networks. But what affect does it have on your bottom line?
Sales
79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again.
Revenue
If your site makes $100,000/day, 1 second improvements in page speed brings $7,000 daily (+7%)
Customer Experience
47% of customers expect a webpage to load in 2 seconds or less
Conversion
1 second delay means a 7% reduction in conversions
Mobile Users
64% of smartphone users expect pages to load in less than 4 seconds & 29% of smartphone users will immediately switch to another site or app if it doesn't satisfy their needs (that is becuase they can't find information or it's too slow)
SEO
1 second delay in page load time means 11% loss of page views
TTFB effect on Search Engine Ranking
Why TTFB Matters
This graph (From our Friends at MOZ) shows the effect of a TTFB "Time-to-first-byte" (or how fast a server responds to a user request). As you can see the faster your web presences can serve a users request (faster TTFB or lowest time) the better for ranking at leading search engines like Google or Bing.
MOZ makes visible how important performance is treated by search engines. An excellent (fast) TTFB result is an essential element in being found on the first page of the search results.
And now ask yourself how often you move past the first page of a search result or the second or next page.
Oh yeah! Let FullSail Systems support you in appearing on the first search engine page.
source: https://moz.com/blog/improving-search-rank-by-optimizing-your-time-to-first-byte
Conversion Rate in Relation to Load Time
Conversion Rate Decreases due to Slower Load Times
Based on research from Google this graph shows the negative effect of poor loading times in relation to conversion rate (the percentage of visitors who take a defined desired action).
The important message here is that loading times between 1-3 seconds have generally the highest conversion rates (peaking at 2.4 seconds with a conversion rate of 1.9%). After 4 seconds the conversion rate starts to deterirate (e.g. 4.2 seconds / conversion rate 0.98%). This drop in conversion rate can very well mean that actually, you are losing revenue.
Join FullSail Systems today and stop losing revenue.
Note: You may have noticed that the conversion rate is actually very low before the 1.5-second mark. The majority of such sites have little to no content therefor there would be little opportunity to convert.
source: Google/SOASTA Research, 2017
Bounce Rate Increase in Relation to Load Time
Loading Time Effects vs.
Bounce Rate
This graph is based on Google research and shows the drastic effect on visitors when the site loads slower. With increasing load times more and more visitors are leaving (bounce) from a web presence.
Yes, you are reading it correctly! Your bounce rate can increase by 90% when the load time is between 1-5 seconds compared to load times between 1-3 seconds.
It is hardly acceptable for your goal of average load time not to be between 1-3 seconds. A load time of more than 5 seconds for a site, from a user experience point of view, can triple your bounce rate. The data shows that at this point, you will actively lose customers because the bounce rate is beyond 100%.
Let FullSail Systems help you in gaining precious seconds to meet user expectations and stay ahead of your competition.
source: Google/SOASTA Research, 2017
Benchmark
Bounce Rate by Industry
This graph serves as a benchmark per industry average bounce rate. Move over the columns in the graph to find your industry's average expected bounce rate. You can see the major differences in the "Shopping" industry which is a large sector of the online world. The "Shopping" sectors' bounce rate is much less, by ~20%, compared to "Online communities" or "People & Social".
The main reason: The huge competition within the online shopping industry makes it necessary to ensure great customer experience with a strong focus on SEO. If you are not taking this trend seriously, your visitors are going to buy elsewhere. Join FullSail Systems and make a significant difference, now and in the future.
As you can see bounce rate affects all industries so no matter which sector you fall into it's not be taken lightly.
source: https://www.digishuffle.com/blogs/bounce-rate-benchmarks/
Fullsail Systems is a managed hosting solution for a wide range of web applications. We offer the high performance hosting environments that are fully managed, dependable and redundant.
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